WELL PACKAGED.
CONSUMER PACKAGED GOODS

I’ve designed packaging and marketing for nearly every aisle of the supermarket—from coffee and gourmet snacks to seafood, candy, pet food, and imported specialties. My work spans both branded and private label products, as well as the retail displays and promotional pieces that support them.

Sahale Snacks logo design by Seattle-based art director and brand designer Charlie Worcester.
Sahale Snacks packaging design, close-up by Seattle-based art director and brand designer Charlie Worcester.
Napoleon 100th Anniversary extra virgin olive oil package design by Seattle-based art director and brand designer Charlie Worcester.
Three bottles of Napoleon olive oil, labeled as Originale, Extra Virgin, and Extra Light. Package design by Seattle-based art director and brand designer Charlie Worcester.
Packages of Napoleon Tortellini Tricolor pasta by Seattle-based art director and brand designer Charlie Worcester.
Sconza Candy snack packages by Seattle-based art director and brand designer Charlie Worcester.
Three jars of Jake's Barbecue Sauce. Package design by Seattle-based art director and brand designer Charlie Worcester.
Three packages of frozen Alaska seafood fillets: sockeye salmon in blue packaging, halibut steaks in red packaging, and Pacific cod fillets in green packaging, arranged on a dark surface.
Four assorted bags of Sconza chocolate-covered nuts and dried fruit, including toffee almonds, dark chocolate raisins, toffee pistachios, and chocolate cherries, arranged on a green background.