As Alaska Air Cargo expanded its routes across the continental U.S., the airline needed to overcome the perception that it only operated in Alaska. The “Alaska and Beyond” campaign preserved the brand’s ties to the state while building awareness of its coast-to-coast network and increased capacity. I created visuals and ads that highlighted routes and destinations, helping position Alaska Air Cargo as a national carrier with growing reach. The results? An increase in web traffic by 45% and 650 new customers.