ALASKA AND BEYOND.
ALASKA AIR CARGO

As Alaska Air Cargo expanded its routes across the continental U.S., the airline needed to overcome the perception that it only operated in Alaska. The “Alaska and Beyond” campaign preserved the brand’s ties to the state while building awareness of its coast-to-coast network and increased capacity. I created visuals and ads that highlighted routes and destinations, helping position Alaska Air Cargo as a national carrier with growing reach. The results? An increase in web traffic by 45% and 650 new customers.

Illustration of a floating island featuring notable landmarks including the Space Needle, Statue of Liberty, and Gateway Arch, with tall skyscrapers, mountains, greenery, a whale, a waterfall, and an airplane flying above. The text 'Alaska and Beyond
Text on a white background that reads 'Alaska and Beyond' in stylized blue font, with decorative stars.
A colorful infographic with six sections highlighting U.S. airline accomplishments: more West Coast destinations, more daily flights, more capacity for the country, more committed to serving Alaska, more connections to Seattle and beyond, and more fl
A man wearing a navy blue t-shirt with a graphic of an airplane and the words 'Alaska and Beyond' on it, standing against a plain background. Next to him is a graphic design of various city and airport codes related to Alaska and beyond.
Alaska Airlines Air Cargo advertising campaign by Seattle-based art director and brand designer Charlie Worcester.
Alaska Airlines Air Cargo advertising campaign by Seattle-based art director and brand designer Charlie Worcester.
Alaska Airlines Air Cargo advertising campaign by Seattle-based art director and brand designer Charlie Worcester.
alaskacargo.com