Bay FC, an NWSL expansion team, needed their website up fast — a race to sell tickets, merchandise, and generate fan excitement ahead of their inaugural match. Leveraging brand assets and an initial concept from Goodby, Silverstein & Partners, I worked closely with the Bay FC creative team to design and build the complete website. I shaped the site’s UX, architecture, and page designs, translating the brand into a cohesive online experience. The results? Merchandise and ticket sales exceeded expectations and the site quickly became a central hub for fans ahead of the inaugural season.