AMAZING FEATS.
ALASKA AIR CARGO

Alaska Air Cargo needed a creative refresh to highlight its expanded markets and increased shipping capacity. The “Amazing Feats” campaign targeted major perishable shippers—seafood, floral, and fresh produce—showcasing the airline’s ability to deliver sensitive goods quickly and reliably. The campaign reinforced Alaska Air Cargo’s role as a trusted partner in time-critical shipping. The results: increased shipping volume by 31% and revenue growth of more than 110%.

Alaska Airlines Air Cargo advertising campaign by Seattle-based art director and brand designer Charlie Worcester.
Alaska Airlines Air Cargo advertising campaign by Seattle-based art director and brand designer Charlie Worcester.
Alaska Airlines Air Cargo advertising campaign by Seattle-based art director and brand designer Charlie Worcester.

The ‘Amazing Feats of Cargo’ theme stands out with bold personality. It’s positive, aspirational, and rooted in Alaska’s can-do spirit—whatever you need shipped, wherever it needs to go, they’ll make it happen. Playful visual exaggerations add a touch of humor, keeping the brand approachable and friendly.

Alaska Airlines Air Cargo advertising campaign by Seattle-based art director and brand designer Charlie Worcester.
Alaska Airlines Air Cargo advertising campaign by Seattle-based art director and brand designer Charlie Worcester.
Alaska Airlines Air Cargo banner ad design by Seattle-based art director and brand designer Charlie Worcester.
Alaska Airlines Air Cargo banner ad design by Seattle-based art director and brand designer Charlie Worcester.
Alaska Airlines Air Cargo banner ad design by Seattle-based art director and brand designer Charlie Worcester.
Alaska Airlines Air Cargo banner ad design by Seattle-based art director and brand designer Charlie Worcester.
Alaska Airlines Air Cargo banner ad design by Seattle-based art director and brand designer Charlie Worcester.
Alaska Airlines Air Cargo banner ad design by Seattle-based art director and brand designer Charlie Worcester.
Three Alaska Air Cargo informational flyers side by side on a green background. The first flyer discusses seafood shipping, the second features a dog promoting pet travel, and the third explains how to ship with Alaska Air Cargo.