Alaska Air Cargo needed a creative refresh to highlight its expanded markets and increased shipping capacity. The “Amazing Feats” campaign targeted major perishable shippers—seafood, floral, and fresh produce—showcasing the airline’s ability to deliver sensitive goods quickly and reliably. The campaign reinforced Alaska Air Cargo’s role as a trusted partner in time-critical shipping. The results: increased shipping volume by 31% and revenue growth of more than 110%.
The ‘Amazing Feats of Cargo’ theme stands out with bold personality. It’s positive, aspirational, and rooted in Alaska’s can-do spirit—whatever you need shipped, wherever it needs to go, they’ll make it happen. Playful visual exaggerations add a touch of humor, keeping the brand approachable and friendly.
