BRAND ROYALTY.
TMJ (WOMEN'S FOOTBALL AGENCY)

The Marketing Jersey (TMJ), a pioneering agency for international female football players, sought a brand that matched its vision and momentum. Their stylized ‘M’ logo became the foundation of a new crown-inspired identity that embodies both TMJ’s ambition for the women’s sport and its commitment to every player it represents.

Women's soccer sports agency brand identity by Seattle-based art director and brand designer Charlie Worcester.
Poster featuring Deyna Castellanos for women's soccer sports agency brand identity by Seattle-based art director and brand designer Charlie Worcester.
A collage of eight female athletes from various sports, including soccer, track and field, and others, each posing in their sports uniforms against colorful and geometric backgrounds.
Women's soccer sports agency branding, custom typeface by Seattle-based art director and brand designer Charlie Worcester.
Women's soccer sports agency brand identity elements by Seattle-based art director and brand designer Charlie Worcester.
Colorful graphic with names and illustrations of various women, including Alex Leora, Queen Deyna, Jenni Hermoso, Eva Alonso, Kimmi Ascanio, and Mia Fisel, on a dark background.
A white and blue scarf with gold accents and the text 'WOMEN'S RULES' and 'RULER'S' printed on it, with blue fringes at the ends, against a dark background.
Woman wearing a navy t-shirt with the statement 'WHERE WOMEN'S FOOTBALL RULES.'
Women's soccer sports agency brand identity and web design by Seattle-based art director and brand designer Charlie Worcester.
Women's soccer sports agency brand identity and web design by Seattle-based art director and brand designer Charlie Worcester.
Women's soccer sports agency social media design by Seattle-based art director and brand designer Charlie Worcester.
Women's soccer sports agency social media design by Seattle-based art director and brand designer Charlie Worcester.
Instagram post showing a Women's Football League Week 9 recap with a female soccer player kicking a ball, statistics on minutes played, appearances, and goals, and a red banner about women's football rules.

Alternative Concept

From the cutting room floor. This option was heavy on color and emotion and was a viable close 2nd. In the end, the strength and symbolism of the “Royalty” concept proved to be the winning idea.

Poster promoting women's football with a large smiling woman in a white jersey celebrating, a smaller female footballer in a black uniform mid-kick, and another female player in a red uniform celebrating, with bold text that reads 'The Heart & Soul o
Poster featuring Jenni Hermoso, Women's soccer sports agency brand design by Seattle-based art director and brand designer Charlie Worcester.
Promotional poster for women's soccer sports agency brand design by Seattle-based art director and brand designer Charlie Worcester,
Women's soccer sports agency brand design by Seattle-based art director and brand designer Charlie Worcester.