BRAND ROYALTY.
TMJ (WOMEN'S FOOTBALL AGENCY)
The Marketing Jersey (TMJ), a pioneering agency for international female football players, sought a brand that matched its vision and momentum. Their stylized ‘M’ logo became the foundation of a new crown-inspired identity that embodies both TMJ’s ambition for the women’s sport and its commitment to every player it represents.
Alternative Concept
From the cutting room floor. This option was heavy on color and emotion and was a viable close 2nd. In the end, the strength and symbolism of the “Royalty” concept proved to be the winning idea.
