How do you design an engaging digital experience for a sports franchise that is months away from taking the field for the very first time? No coaches, no players, no history, no traditions. This was the challenge for me…

For me, it starts with remembering that I’m not the audience. It sounds obvious, but it can be hard in practice to design this way. It forces me to understand the people I’m trying to reach before I start creating. Walk in their shoes a bit…

Here are a few logo redesigns I’ve created for consumer packaging brands over the years for Juanita’s Foods, Sahale Snacks and The Napoleon Co.

I’ll be honest­—as a designer, AI has always been a little unsettling. Exciting possibilities to be sure, but also deep ramifications for the entire creative field…

A few years ago, I pitched new visual identity concepts to a SaaS work management company. They wanted bold. Fresh. Disruptive. A logo and brand identity that would make their competitors shake in their boots a bit…