DREAMBOX LEARNING
"DREAM BIG"

DreamBox Learning, a national K–8 education software platform, needed to reframe math as something kids could feel confident about. Building on the theme of “Dream Big. DreamBox.”, I created an integrated campaign that brought strategy, storytelling, and design together to celebrate possibility and growth. Through clear messaging and an uplifting visual system across digital, social and print, the work positioned DreamBox as both an innovator and a brand with heart.

Dreambox Learning ad campaign by Seattle-based art director and brand designer Charlie Worcester
Dreambox Learning ad campaign by Seattle-based art director and brand designer Charlie Worcester
Dreambox Learning ad campaign by Seattle-based art director and brand designer Charlie Worcester
Dreambox Learning ad campaign by Seattle-based art director and brand designer Charlie Worcester
Dreambox Learning ad campaign by Seattle-based art director and brand designer Charlie Worcester
Dreambox Learning ad campaign by Seattle-based art director and brand designer Charlie Worcester
Dreambox Learning ad campaign by Seattle-based art director and brand designer Charlie Worcester

Creative Direction + Design: Charlie Worcester Copy: Gary Meyers Agency: BlackWing Creative

A white hand sculpture making a pointing gesture with the index finger extended downward.
A white hand sculpture making a pointing gesture with the index finger extended downward.

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