The challenge: breakthrough the typical B2B security advertising marketplace with a fresh, bold awareness campaign. To solve this, a visually arresting campaign that urged companies to not settle for the half solutions being provided by Centrify’s key competitors. And to drive home the point that only Centrify provides full protection for both end users and IT administrators. The results: 70 million targeted impressions in 3 months, 15% lift in unique web visitors and a leap from 3rd to 1st in Twitter followers among competitors.