Alaska + Hawaiian Air Cargo
Following the merger of Alaska and Hawaiian Airlines, the cargo division needed an awareness campaign to introduce their combined brand to domestic and international freight forwarders. Building on both airlines’ heritage and shared values, the campaign highlighted their expanded network and capabilities. The result positioned Alaska and Hawaiian Air Cargo as a stronger, united partner for shippers worldwide.
Beyond the campaign itself, all communication materials were updated to reflect the new post-merger airline, including refreshed maps, sell sheets, and brochures, along with a new graphic system showcasing expanded routes into Asia and Europe.
