As Alaska Air Cargo expanded its routes across the continental U.S., the airline needed to overcome the perception that it only operated in Alaska. The “Alaska and Beyond” campaign preserved the brand’s ties to the state while building awareness of its coast-to-coast network and increased capacity. I created visuals and ads that highlighted routes and destinations, helping position Alaska Air Cargo as a national carrier with growing reach. The results? An increase in web traffic by 45% and 650 new customers.
The Marketing Jersey (TMJ), a pioneering agency for international female football players, sought a brand that matched its vision and momentum. Their stylized ‘M’ logo became the foundation of a new crown-inspired identity that embodies both TMJ’s ambition for the women’s sport and its commitment to every player it represents.
An enterprise work management software company, underwent a rebranding exercise focused on overhauling its image. The brand redesign included the development of a new visual identity, corporate and sales materials, and a comprehensive print and digital awareness campaign. All centered around a powerful emblem of strength and leadership – the lion.
For working Seattleites, finding a fast and fresh chef-prepared dinner to bring home is a challenge. Enter Mediterranean Mixta, a healthy alternative to fast food with wholesome meals inspired by the cuisines of Spain and Italy. The brand's vibrant color palette and lively design were created to convey the message of quality and freshness to potential customers.
Bay FC, an NWSL expansion team, needed their website up fast — a race to sell tickets, merchandise, and generate fan excitement ahead of their inaugural match. Leveraging brand assets and an initial concept from Goodby, Silverstein & Partners, I worked closely with the Bay FC creative team to design and build the complete website. I shaped the site’s UX, architecture, and page designs, translating the brand into a cohesive online experience. The results? Merchandise and ticket sales exceeded expectations and the site quickly became a central hub for fans ahead of the inaugural season.
Following the merger of Alaska and Hawaiian Airlines, the cargo division needed an awareness campaign to introduce their combined brand to domestic and international freight forwarders. Building on both airlines’ heritage and shared values, the campaign highlighted their expanded network and capabilities. The result positioned Alaska and Hawaiian Air Cargo as a stronger, united partner for shippers worldwide.
The challenge: breakthrough the typical B2B security advertising marketplace with a fresh, bold awareness campaign. To solve this, a visually arresting campaign that urged companies to not settle for the half solutions being provided by Centrify’s key competitors. And to drive home the point that only Centrify provides full protection for both end users and IT administrators. The results: 70 million targeted impressions in 3 months, 15% lift in unique web visitors and a leap from 3rd to 1st in Twitter followers among competitors.
Alaska Air Cargo needed a creative refresh to highlight its expanded markets and increased shipping capacity. The “Amazing Feats” campaign targeted major perishable shippers—seafood, floral, and fresh produce—showcasing the airline’s ability to deliver sensitive goods quickly and reliably. The campaign reinforced Alaska Air Cargo’s role as a trusted partner in time-critical shipping. The results: increased shipping volume by 31% and revenue growth of more than 110%.
I’ve designed packaging and marketing for nearly every aisle of the supermarket—from coffee and gourmet snacks to seafood, candy, pet food, and imported specialties. My work spans both branded and private label products, as well as the retail displays and promotional pieces that support them.