HI TESSA!

Thanks for taking a moment to look through my work. I’ve highlighted a few projects that reflect the kind of hands-on design work, strategic thinking and creative leadership that I would love to bring to Tin Can.

The guiding principle behind my work is making connections. I’m curious about what motivates people, what they need, what they believe and why. I try to walk in their shoes a bit. And as a parent, I’ve been in the shoes of a Tin Can customer. That’s part of what makes this opportunity particularly appealing to me. I see a strong brand with a meaningful mission, and I’d love the chance to help shape what comes next.

DIALED IN

Below you’ll find packaging projects, consumer and kids’ brands, strategic brand work, and a few projects where I got to have a little more fun with the idea and visual expression. It’s a pretty good snapshot of the kinds of creative problems I like to solve.

Five bags of coffee on a wooden table in a coffee shop, labeled Evergreen Roast, Waterfront Roast, Market Espresso, Rainy Day Roast, and Reindeer Roast, with a blurred background of customers and coffee machines.
Alaska Airlines Air Cargo advertising campaign by Seattle-based art director and brand designer Charlie Worcester.
Dreambox Learning ad campaign by Seattle-based art director and brand designer Charlie Worcester
Dreambox Learning ad campaign by Seattle-based art director and brand designer Charlie Worcester
Dreambox Learning ad campaign by Seattle-based art director and brand designer Charlie Worcester
Dreambox Learning ad campaign by Seattle-based art director and brand designer Charlie Worcester
Five packages of Sahale Snacks nut blend mixes arranged on a white surface, featuring flavors like Socorro, Sing Buri, Soledad, Daphne, and Ksar with images of mixed nuts and dried fruits on the packaging.
Blue text reading 'Snowflake Lane' with snowflake decorations on either side.
Poster featuring Jenni Hermoso, Women's soccer sports agency brand design by Seattle-based art director and brand designer Charlie Worcester.
Promotional poster for women's soccer sports agency brand design by Seattle-based art director and brand designer Charlie Worcester,
Women's soccer sports agency brand design by Seattle-based art director and brand designer Charlie Worcester.
Workfront brand campaign, print ad by Seattle-based art director and brand designer Charlie Worcester
A woman with long red hair, wearing a black shirt, is looking up thoughtfully with her hand near her chin. The background features a graphic with purple and orange colors and the words 'GAME ON.' in bold, white and orange block letters. To the right,
Collection of vintage VHS tapes with colorful and retro-style covers, one features a person with headphones, another has a woman with blonde curly hair, and a third shows a woman in a white dress. There is also a bright yellow starburst sticker promo

MORE WORK

Thanks again for taking the time to visit. I hope you'll take a few minutes to explore some of the other projects below. While every client and challenge is different, the goal is always the same: create work that's thoughtful, strategic, and helps people connect. Here are a few more examples.

Portfolio Grid Preview
Alaska and Beyond
Alaska Airlines
Cargo Division Brand Campaign
 Brand Royalty
The MARKETING JERSEY
BRAND REFRESH
 Workfront
Workfront
IDENTITY + BRANDING
 Mixta
MEDITERRANEAN MIXTA
IDENTITY + BRANDING
 Bloomreach
Bloomreach
B2B Ad Campaign
 Bay FC
Bay FC
Web Design
 Made in Washington
MADE IN WASHINGTON STORES
PACKAGE DESIGN
 vuture
Vuture
B2B Branding + Web Design
 Dreambox
DREAMBOX LEARNING
AWARENESS CAMPAIGN
 Sahale Snacks
Sahale Snacks
Brand Identity + Packaging
 alaskahawaiian
ALASKA | HAWAIIAN AIR CARGO
BRANDING + AD CAMPAIGN
 McGee
McGee Air Services
Branding + Web Design
 Vasion
VASION
B2B SAAS CAMPAIGN CONCEPT
 ScreenDragon
SCREENDRAGON
IDENTITY, BRANDING + WEB DESIGN
 Centrify
Centrify
B2B Ad Campaign
 Snowflake Lane
Snowflake Lane
Logo + Event Branding
 Neustar
NEUSTAR
LEAD GEN CAMPAIGN
 Nuance
BCCI Construction
Brand + Website Redesign
A white hand with a finger and thumb sticking out, making a peace sign, with angel wings behind it and a circular blue glow at the base of the hand.

I’m a Seattle based brand designer and art director with 25+ years of experience. My job is to observe, ask questions, explore possibilities and create solutions. I help brands of all sizes work harder and connect better. Through conceptual ideation, creative platforms, campaigns, packaging, digital experiences and more. I’m always chasing ideas that are simple, smart and a little unexpected.

ABOUT ME

RESUME   EMAIL