HI ANDI!

Thanks for taking a moment to look through my work. I’ve highlighted a case study for you that reflects the kind of brand stewardship, strategic design and storytelling that I’d love to bring to City Cast. The guiding principle behind my design work is making connections. I'm curious about what motivates people, what they believe, and why. That idea feels closely aligned with City Cast's mission to help people be more engaged and connected. It's one of the reasons I'm so excited about this opportunity.

ALASKA AIRLINES

I’ve enjoyed a decade-long relationship with the cargo division of Alaska Airlines, helping steward the brand across hundreds of marketing initiatives. I led, designed (and produced) creative across print, digital, video, radio, OOH and event marketing. I was involved with over 400 projects ranging from national ad campaigns, sales enablement tools, lead generation, membership incentive programs, templates, brochures, web properties, branded merchandise and much more. Through it all I was responsible for maintaining a consistent, high-quality brand experience across all touchpoints.

Illustration of a floating island featuring notable landmarks including the Space Needle, Statue of Liberty, and Gateway Arch, with tall skyscrapers, mountains, greenery, a whale, a waterfall, and an airplane flying above. The text 'Alaska and Beyond
A colorful infographic with six sections highlighting U.S. airline accomplishments: more West Coast destinations, more daily flights, more capacity for the country, more committed to serving Alaska, more connections to Seattle and beyond, and more fl
A collage of Alaska Airlines cargo advertisements featuring planes, airplanes in flight, and various cargo items such as fish, flowers, sporting equipment, and household items. The ads emphasize cargo shipping to over 100 destinations across North America and beyond.
sellsheets.jpg
A man wearing a navy blue t-shirt with a graphic of an airplane and the words 'Alaska and Beyond' on it, standing against a plain background. Next to him is a graphic design of various city and airport codes related to Alaska and beyond.
An advertisement for Alaska Air Cargo and Hawaiian Airlines features a city street with tall buildings on either side. A person in a blue shirt and black pants is juggling a large orange ball while looking up. Behind the person, a giant hand holds a large orange ball, creating an optical illusion of the person juggling the ball in the street. The text on the ad reads, 'New global reach. Same personal touch.'
A woman stands outdoors, holding a pink flower in her hands, appearing to look at a large hand holding a pink flower, with a background of potted plants and a building. Text on the image mentions Alaska and Hawaiian air cargo services.
A large pineapple with a hand holding the top leaves, standing in an urban street with high-rise buildings, and a man smiling pointing at it. Text overlays mention growing cargo capacity and personal customer service for Alaska Air Cargo and Hawaiian.
Alaska Airlines Air Cargo advertising campaign by Seattle-based art director and brand designer Charlie Worcester.
  • Cover page of a document titled "Brand Guidelines" by Alaska Hawaiian Air Cargo, dated September 2025, with a blue gradient background.
  • Various approved color combinations of Alaska Airlines Hawaiiian Air Cargo logos, including white, mist gray, dark midnight, midnight blue, atlas blue, northern gradient, royal purple, and global gradient.
  • An informational page about Alaska Air Cargo's co-brand color system, displaying three color palettes: primary, secondary, and global palettes, each with a series of color circles labeled with their color names and gradient backgrounds.
  • Color palette chart titled 'Co-Brand Colors' showing primary and secondary colors with their Pantone, RGB, CMYK, and HEX values.
  • A digital chart displaying three linear gradient color palettes labeled Northern Gradient, Southern Gradient, and Global Gradient, with corresponding color swatches and gradient settings.
  • Page from an airline branding guideline document showing usage examples of Alaska Airlines colors and aircraft designs, including primary and secondary palettes, and illustrations of aircraft models and their measurements.
  • Page from a guide showing different Aura Lines with labels such as Northern Gradient on White/Gray, Southern Gradient on White/Gray, Global Gradient on White/Gray, White on Global Gradient, White on Northern Gradient, White on Dark Midnight, Atlas Blue on Dark Midnight, and Palm Green on Dark Midnight.
  • Display of various blue color swatches and advertisement images for Alaska Air Cargo, including flowers, city skyline, and Mediterranean food, with phrases like "Fresh flowers for all" and "Ship nonstop from Rome to Seattle."
  • A series of five photographs depicting various scenes: the Golden Gate Bridge with a blue sky, a smiling man in a reflective vest near a small aircraft, a passenger jet with a purple and pink floral design on its tail at an airport, a woman holding a small dog at sunset, and a man in a reflective vest smiling indoors.
  • Map showing airline routes from Alaska, Hawaii, and Pacific islands to North America, with different colors representing various airline types.
  • Spread from an Alaska Air Cargo brochure showing pet travel information on the left and a green background with a large image of a person carrying a big basket of groceries on the right.
  • Alaska Airlines and Hawaiian Airlines collaborate on air cargo, as indicated by the logos and text on a blue gradient background.

MORE WORK

Thanks again for taking the time to visit. I hope you'll take a few minutes to explore some of the other projects below. While every client and challenge is different, the goal is always the same: create work that's thoughtful, strategic, and helps people connect. Here are a few more examples.

Portfolio Grid Preview
Alaska and Beyond
Alaska Airlines
Cargo Division Brand Campaign
 Brand Royalty
The MARKETING JERSEY
BRAND REFRESH
 Workfront
Workfront
IDENTITY + BRANDING
 Mixta
MEDITERRANEAN MIXTA
IDENTITY + BRANDING
 Bloomreach
Bloomreach
B2B Ad Campaign
 Bay FC
Bay FC
Web Design
 Made in Washington
MADE IN WASHINGTON STORES
PACKAGE DESIGN
 vuture
Vuture
B2B Branding + Web Design
 Dreambox
DREAMBOX LEARNING
AWARENESS CAMPAIGN
 Sahale Snacks
Sahale Snacks
Brand Identity + Packaging
 alaskahawaiian
ALASKA | HAWAIIAN AIR CARGO
BRANDING + AD CAMPAIGN
 McGee
McGee Air Services
Branding + Web Design
 Vasion
VASION
B2B SAAS CAMPAIGN CONCEPT
 ScreenDragon
SCREENDRAGON
IDENTITY, BRANDING + WEB DESIGN
 Centrify
Centrify
B2B Ad Campaign
 Snowflake Lane
Snowflake Lane
Logo + Event Branding
 Neustar
NEUSTAR
LEAD GEN CAMPAIGN
 Nuance
BCCI Construction
Brand + Website Redesign
A white hand with a finger and thumb sticking out, making a peace sign, with angel wings behind it and a circular blue glow at the base of the hand.

I’m a Seattle based brand designer and art director with 25+ years of experience. My job is to observe, ask questions, explore possibilities and create solutions. I help brands of all sizes work harder and connect better. Through conceptual ideation, creative platforms, campaigns, packaging, digital experiences and more. I’m always chasing ideas that are simple, smart and a little unexpected.

ABOUT ME

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