Women’s Football Rules

The World Cup is here, and it’s been particularly exciting to see the passion for the sport up close in my hometown of Seattle. I’ve had the good fortune to participate in a few soccer (ahem, football) related projects, including a rebrand for an elite agency representing female footballers from around the world.

The Marketing Jersey is dedicated solely to the women’s game and needed a brand that matched both its ambition and the momentum behind the sport.

The solution was a brand built around the athletes themselves. A flexible graphic system, custom typeface, and a library of personalized illustrations came together to create a distinctive identity that extended across social media and a completely redesigned website. Check out the full project here.