Before & After: CPG Logos Edition

Here are a few logo redesigns I’ve created for consumer packaging brands over the years for Juanita’s Foods, Sahale Snacks and The Napoleon Co.

Each one was an exercise in restraint—walking the fine line between refreshing a brand and preserving the equity it’s built over time. That balance is harder than it looks. Change too little, and it feels dated. Change too much, and you lose recognition.

The goal? Evolution, not reinvention.