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      <image:title>Blog - A logo built to last. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - What does it mean to design with empathy? - Make it stand out</image:title>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Before &amp;amp; After: CPG Logos Edition - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Before &amp;amp; After: CPG Logos Edition - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Why I No Longer Fear AI (as much) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - How I saved a LION from certain death. - Make it stand out</image:title>
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      <image:title>Alaska and Beyond</image:title>
      <image:caption>Text on a white background that reads 'Alaska and Beyond' in stylized blue font, with decorative stars.</image:caption>
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      <image:caption>A colorful infographic with six sections highlighting U.S. airline accomplishments: more West Coast destinations, more daily flights, more capacity for the country, more committed to serving Alaska, more connections to Seattle and beyond, and more flights to Hawaii.</image:caption>
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      <image:caption>Illustration of a floating island featuring notable landmarks including the Space Needle, Statue of Liberty, and Gateway Arch, with tall skyscrapers, mountains, greenery, a whale, a waterfall, and an airplane flying above. The text 'Alaska and Beyond' is prominently displayed in the sky.</image:caption>
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      <image:title>Mixta</image:title>
      <image:caption>A navy blue T-shirt with gold text saying 'OUR KITCHEN. YOUR TABLE.' and a gold decorative icon above the text, laid flat against a yellow background.</image:caption>
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      <image:caption>Four colorful logos for Mediterranean Mixta, a brand established in 2018, with each logo on a different background color: beige, orange, blue, and lime green. Each logo features a stylized emblem above the text, with the words 'Mediterranean Mixta' in bold uppercase letters.</image:caption>
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      <image:caption>Graphic design for Mediterranean Mixta with a crown logo, divided into four sections with different background colors. The top left states 'Mediterranean Mixta' with a crown logo above, on a dark blue background. The top right has a large letter 'M' with a crown logo above on a yellow background. The bottom right has a crown logo inside a dark blue circle on a reddish background. The bottom left is empty with a reddish background.</image:caption>
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      <image:caption>A hand holds a brown paper bag with purple text and logo that says "Mediterranean Mixta" and "Dinner is Done" against an orange background.</image:caption>
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      <image:caption>A collage of eight female athletes from various sports, including soccer, track and field, and others, each posing in their sports uniforms against colorful and geometric backgrounds.</image:caption>
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      <image:caption>Colorful graphic with names and illustrations of various women, including Alex Leora, Queen Deyna, Jenni Hermoso, Eva Alonso, Kimmi Ascanio, and Mia Fisel, on a dark background.</image:caption>
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      <image:caption>A white and blue scarf with gold accents and the text 'WOMEN'S RULES' and 'RULER'S' printed on it, with blue fringes at the ends, against a dark background.</image:caption>
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      <image:caption>Poster promoting women's football with a large smiling woman in a white jersey celebrating, a smaller female footballer in a black uniform mid-kick, and another female player in a red uniform celebrating, with bold text that reads 'The Heart &amp; Soul of Women's Football' and the logo 'TMJ' in the top left corner.</image:caption>
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      <image:caption>Woman wearing a navy t-shirt with the statement 'WHERE WOMEN'S FOOTBALL RULES.'</image:caption>
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      <image:caption>Workfront logo design by Seattle-based art director and brand designer Charlie Worcester</image:caption>
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      <image:caption>A woman with long red hair, wearing a black shirt, is looking up thoughtfully with her hand near her chin. The background features a graphic with purple and orange colors and the words 'GAME ON.' in bold, white and orange block letters. To the right, purple text states, 'Nintendo has unlocked game-changing AI innovation with Vasion,' along with additional detail about AI modernization for enterprise organizations. The Vasion logo appears in purple at the bottom.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67d91063b1008833df6b0df5/e9e580bb-3973-4f64-8b1b-829d5f75e302/HERO_Vasion+Concept_2.jpg</image:loc>
      <image:title>Vasion</image:title>
      <image:caption>A woman with curly dark hair in a white lab coat, holding her chin thoughtfully. Behind her, a purple speech bubble with the words "Well, Duh!" and some decorative stars. To the right, purple and orange text about AI modernization and automation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67d91063b1008833df6b0df5/a940d675-206a-489e-948d-573eb5cec4a7/HERO_Vasion+Concept_3.jpg</image:loc>
      <image:title>Vasion</image:title>
      <image:caption>A man with gray hair and glasses is thinking, with his hand on his chin. Behind him is a colorful burst graphic with the word 'Aha!' in white script. The background includes promotional text about Vasion and AI automation.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67d91063b1008833df6b0df5/39037c2e-d5ba-46e4-a65e-d725733e72ef/HERO_Vasion+Concept_4.jpg</image:loc>
      <image:title>Vasion</image:title>
      <image:caption>Billboard with a man with red hair and beard looking to the side, text saying 'Wait, What??' in purple and white, and additional purple text about printers being AI modernization gateways, with a blue sky background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67d91063b1008833df6b0df5/6f61b3ac-6f7d-4509-b4fc-81e1bca311ad/HERO_Vasion+Concept_5.jpg</image:loc>
      <image:title>Vasion</image:title>
      <image:caption>Hand holding a smartphone with a social media post on the screen. The post features a smiling man with curly hair and the words 'NO WAY!' in bold, colorful letters. The background of the post has a purple and gray design, and there is a caption reading 'WAY. Rapid AI transformation really does start with print.'</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67d91063b1008833df6b0df5/6918c7ad-6b38-4149-8304-7afd19a2c997/Hand_Point.png</image:loc>
    </image:image>
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  <url>
    <loc>https://www.charlieworcester.com/sahalesnacks</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-06-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67d91063b1008833df6b0df5/bbc104a2-53b1-4ea6-986a-a5d2bd3ea3bb/SahaleGroup_1920px.jpg</image:loc>
      <image:title>Sahale Snacks</image:title>
      <image:caption>Five packages of Sahale Snacks nut blend mixes arranged on a white surface, featuring flavors like Socorro, Sing Buri, Soledad, Daphne, and Ksar with images of mixed nuts and dried fruits on the packaging.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67d91063b1008833df6b0df5/c3c6f00f-3d20-42c8-91fd-70172045bdd5/Hiking.jpg</image:loc>
      <image:title>Sahale Snacks</image:title>
      <image:caption>A backpack with a snack packet attached to the front pocket, set in an outdoor forest setting with yellow and green foliage.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67d91063b1008833df6b0df5/c34b8d53-6bc2-4122-a10d-cb71f45ec1a1/Logo.jpg</image:loc>
      <image:title>Sahale Snacks</image:title>
      <image:caption>Logo of Sahale Snacks with a leaf graphic and the text 'SNACK BETTER' above and 'SAHALE SNACKS' below, shown in two color schemes: black on white and white on black.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67d91063b1008833df6b0df5/562f086c-6930-4f34-a9ed-fa37e4e4ac54/Ksar+Detail.jpg</image:loc>
      <image:title>Sahale Snacks</image:title>
      <image:caption>Close-up of a food packaging label for nut blend pistachios, with sesame seeds, pepitas, fig, and Moroccan harissa, featuring green background design and an image of the snack below.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67d91063b1008833df6b0df5/6918c7ad-6b38-4149-8304-7afd19a2c997/Hand_Point.png</image:loc>
    </image:image>
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  <url>
    <loc>https://www.charlieworcester.com/screendragon</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-06-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67d91063b1008833df6b0df5/91e373c6-7bae-4b23-9a87-d115e6133dc9/ScreenDragon_Brand_Promo_Slides+1.jpg</image:loc>
      <image:title>ScreenDragon</image:title>
      <image:caption>Comparison of two logos for 'Screen Dragon', showing a previous version with white text on a black background and a new version with green and black text, the letter 'o' stylized as a dragon eye.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67d91063b1008833df6b0df5/4a7c2f12-cebd-4664-b5e6-f1e5af2f785d/ScreenDragon_Brand_Promo_Slides+2.jpg</image:loc>
      <image:title>ScreenDragon</image:title>
      <image:caption>Screen capture of logos for ScreenDragon, featuring a black eye with a circular design inside and text, along with a smaller favicon logo with 'sd' in white on a green gradient background.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67d91063b1008833df6b0df5/910bfd66-ef20-4db3-b10a-8b8f43379e57/ScreenDragon_Brand_Promo_Slides+3.jpg</image:loc>
      <image:title>ScreenDragon</image:title>
      <image:caption>A digital design featuring a close-up of a chameleon's face on the left and a green scale pattern background with the text 'Inspired by dragons' on the right.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67d91063b1008833df6b0df5/4cbc8f11-f262-4abd-86cb-04d5171c133e/ScreenDragon_Brand_Promo_Slides+4.jpg</image:loc>
      <image:title>ScreenDragon</image:title>
      <image:caption>A chart illustrating different scale pattern accent shapes with vibrant, multi-colored hues and geometric patterns.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67d91063b1008833df6b0df5/0342a8c5-643c-4a20-ba1d-dbd73c5ba9d1/ScreenDragon_Brand_Promo_Slides+5.jpg</image:loc>
      <image:title>ScreenDragon</image:title>
      <image:caption>Collage of diverse people, a dragon illustration, and a computer screen displaying a spreadsheet with colorful highlights, set against a background with abstract colorful shapes and patterns.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67d91063b1008833df6b0df5/d7091b1a-f5f9-4add-bda3-d75ef0995384/ScreenDragon_Brand_Promo_Slides+6.jpg</image:loc>
      <image:title>ScreenDragon</image:title>
      <image:caption>A color palette chart with primary, secondary, and tertiary color circles on the left, and a gradient library with color gradients on the right.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67d91063b1008833df6b0df5/29a36e3d-8483-4a51-84db-2d0503e68be5/ScreenDragon_Brand_Promo_Slides+7.jpg</image:loc>
      <image:title>ScreenDragon</image:title>
      <image:caption>Animated green dragon with wings crossed, standing confidently. Text overlay says 'Put a dragon on it.' with the brand name 'screendargon' at the bottom.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67d91063b1008833df6b0df5/896ca2c4-2217-4ebc-b8fc-1a18c0515a8c/ScreenDragon_Brand_Promo_Slides+8.jpg</image:loc>
      <image:title>ScreenDragon</image:title>
      <image:caption>Four cartoon dragons, each with distinct colors and features, standing against a white background. The second from the left is white and wears glasses, the third is pink holding a mug, and the first and fourth are orange and red with wings.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67d91063b1008833df6b0df5/55a84eb3-dcba-4f99-b34c-8a79b0a5b051/ScreenDragon_Brand_Promo_Slides+12.jpg</image:loc>
      <image:title>ScreenDragon</image:title>
      <image:caption>Collection of business cards featuring dragon illustrations and contact information for employees at ScreenDragon, including names, roles, email addresses, and LinkedIn icons.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67d91063b1008833df6b0df5/6918c7ad-6b38-4149-8304-7afd19a2c997/Hand_Point.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.charlieworcester.com/snowflakelane</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-06-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67d91063b1008833df6b0df5/823c5994-6044-404e-8918-65eb988b015f/Snowflake+Lane+BoardsArtboard+1.jpg</image:loc>
      <image:title>Snowflake Lane</image:title>
      <image:caption>Blue background with falling snow and white text reading 'Snowflake Lane' decorated with snowflakes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67d91063b1008833df6b0df5/118c8cae-439d-4df8-a5a5-863a458337b5/Snowflake+Lane+BoardsArtboard+2.jpg</image:loc>
      <image:title>Snowflake Lane</image:title>
      <image:caption>Blue text reading 'Snowflake Lane' with snowflake decorations on either side.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67d91063b1008833df6b0df5/39ca5e1d-08d2-4023-84a2-3319dba0d2a6/Snowflake+Lane+BoardsArtboard+3.jpg</image:loc>
      <image:title>Snowflake Lane</image:title>
      <image:caption>Image showing a nighttime parade with a float featuring a woman dressed as a winter princess or fairy with a large blue snowflake costume and a matching tall blue hat, and a decorated city street with illuminated holiday lights and people in festive costumes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67d91063b1008833df6b0df5/95159eaf-db35-4c01-8fe9-41c275228b96/Snowflake+Lane+BoardsArtboard+4.jpg</image:loc>
      <image:title>Snowflake Lane</image:title>
      <image:caption>Public transit bus with an advertisement for the Bellevue Collection's Snowflake Lane holiday show, featuring a toy soldier and festive decorations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67d91063b1008833df6b0df5/6918c7ad-6b38-4149-8304-7afd19a2c997/Hand_Point.png</image:loc>
    </image:image>
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  <url>
    <loc>https://www.charlieworcester.com/vuture</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-06-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67d91063b1008833df6b0df5/7f6b498e-b501-46c0-b610-58f463171744/Vuture_BrandGuidelines-8.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67d91063b1008833df6b0df5/6b4988c6-c6f3-4896-9173-fd778652779d/Vuture_BrandGuidelines-13.jpg</image:loc>
    </image:image>
    <image:image>
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    </image:image>
    <image:image>
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    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67d91063b1008833df6b0df5/0e41d35c-5a23-47c6-92d1-0709a4887843/Vuture_BrandGuidelines-16.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67d91063b1008833df6b0df5/ea0d6e87-da9f-4ba6-96dc-b2caa8204bd5/Vuture_BrandGuidelines-11.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67d91063b1008833df6b0df5/d9f00090-7ff0-4e71-9158-b21fd27969a4/Vuture_BrandGuidelines-15.jpg</image:loc>
    </image:image>
    <image:image>
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    </image:image>
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  <url>
    <loc>https://www.charlieworcester.com/neustar</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-06-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67d91063b1008833df6b0df5/0661b289-5c6b-484a-a508-f36f490b6a10/Tapes_background.jpg</image:loc>
      <image:title>Neustar</image:title>
      <image:caption>Collection of vintage VHS tapes with colorful and retro-style covers, one features a person with headphones, another has a woman with blonde curly hair, and a third shows a woman in a white dress. There is also a bright yellow starburst sticker promoting old school records on the right.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67d91063b1008833df6b0df5/3579c5dc-c1b0-454e-9417-aa821811775a/Neustar_DM.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67d91063b1008833df6b0df5/0d1c1e24-9b7a-465b-b9b1-6dfb0f914f37/Trustid_300x250_Favorite.gif</image:loc>
    </image:image>
    <image:image>
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    </image:image>
    <image:image>
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    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67d91063b1008833df6b0df5/6918c7ad-6b38-4149-8304-7afd19a2c997/Hand_Point.png</image:loc>
    </image:image>
    <video:video>
      <video:content_loc>https://video.squarespace-cdn.com/content/v1/67d91063b1008833df6b0df5/4e96fc8d-6fae-4c0a-8ad2-0a10d1baca69/playlist.m3u8</video:content_loc>
      <video:thumbnail_loc>https://images.squarespace-cdn.com/content/v1/67d91063b1008833df6b0df5/14d5ef28-d11d-4c5e-80e9-56f68b88b14c/videothumb.png</video:thumbnail_loc>
      <video:title>Neustar</video:title>
      <video:description>Seattle-based art director and brand designer Charlie Worcester led the creative direction for Neustar's lead gen campaign, delivering strategic branding and design that connects.</video:description>
    </video:video>
  </url>
  <url>
    <loc>https://www.charlieworcester.com/bcci</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-06-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67d91063b1008833df6b0df5/dc772a61-73dc-4e90-b7a3-f3ec47d37dce/Brochure_Mockup.jpg</image:loc>
      <image:title>BCCI</image:title>
      <image:caption>Brochure or magazine featuring images of modern architecture, cityscapes, and people working in professional settings.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/67d91063b1008833df6b0df5/8e78fed3-6515-4404-837c-41052fb01d91/Proposal_Mockup.jpg</image:loc>
      <image:title>BCCI</image:title>
      <image:caption>A printed booklet featuring a grayscale portrait of a woman with glasses on the cover, with a graphic design of a building with wooden slats and a person walking up stairs on the front. The booklet is titled with event details for an Adobe event at San Jose Airport, Hangar 11, with date May 19, 2021.</image:caption>
    </image:image>
    <image:image>
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    </image:image>
    <image:image>
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    </image:image>
    <image:image>
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    </image:image>
    <image:image>
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    </image:image>
    <image:image>
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